Wednesday, July 14, 2010

Louis Vuitton Spring/Summer 2010

Lara Stone for Louis Vuitton
New Age Traveler - $54,500
Monogram Eden Speedy25 - $1200-2880
Monogram Denim Sunshine - $2330-3230
Monogram Cheche - $2430

"Because the collection loosely took its cues from the idea of the New Age Traveler, we decided to create a green, outdoorsy set, that would evoke a spirit of peace and love." -Marc Jacobs (Artistic Director)

In the six visuals, model-of-the-moment Lara Stone is in a series of pictures on a bed of moss and ferns, surrounded by white doves.

The cool, fresh background throws into a relief of the vivid colors of Louis Vuitton's Spring/Summer 2010 collection and it's array of standout accessories, including metallic Monogram canvas and sun-bleached Monogram denim bags, furry foxtail charms, hardware-inspired jewelry and wooden clogs embellished with rustic tufts of fur.

"This is a very strong campaign, reflecting the vibrant, optimistic mood of the Spring/Summer 2010 show. We are delighted to continue our partnership with Steven Meisel (photographer), and to welcome Lara Stone as the voluptuous new embodiment of the Louis Vuitton woman." -Antoine Arnault (Head of Communications for Louis Vuitton)

"Is that weird, taking my Louis Vuitton bag camping?" -Jessica Simpson

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xO

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